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The History of Cuerate

Supporting organizations to become powerhouses

Cuerate was created by a sibling pair that have been in the Eurasian corporate business, together possessing over eighty years of experience in every aspect of business optimization. Both founders concentrate on the embedded values of the human factor in business.

Cuerate™ was born out of the necessity to provide high-caliber individuals to organizations that were primarily in the legal industry. Success stories are hard to keep under wraps and very soon we were providing solutions to organizations across a variety of industries.

We grow by growing our clients and this means we concentrate on concept creation and/or partnering in the ease of doing business, managing productivity enhancement, general analyses and optimization of process flows, reduction of rutting phenomena, optimal application of available resources and most of all the application of our 5-step systemic idea-to-execution business approach.

On the other hand denoue with right indignation

At vero eos et accu samus dignissimos ducimus

Nam libero tempore cums soluta nobis cumque

Blame belongs those Who duty through weakness

Responsibility

Given the volume of investments generally made in their own businesses, it is a matter of serious responsibility for us at Cuerate to accept and understand the pressures of acting as wardens of those investments. We take full responsibility to deliver everything that has been agreed upon between our clients and us, not only out of necessity but actually as a matter of professional honor.

Philanthropy

We encourage our clients to share. It is a time-proven fact that sharing or giving back to society in any form is a very fulfilling and pleasurable activity and yes! There are financial benefits too. However, more often than not, it is a difficult and time-consuming effort to screen and choose the right group or cause to support. We assist you in decision making and execution where your CSR budgets are optimally utilized.

Why Choose Us

How you think, engage and
react is who you are.

Cuerate™ is mainly defined by its founders’ personalities, healthy professional, social skills; and as such concentrates primarily on ‘thinking along’ with the client, focusing on ‘understanding the root situation’ of the client. We make it a point to be ‘patient, creative’ and most of all justifiably ‘personal and affordable’.

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Sabiana Anandaraj - Founder-CEO

Founder-CEO

Sabiana Anandaraj

A management and communications professional with over 35 years of experience with reputed international and large Indian corporates across varied sectors that include Aviation & Hospitality, Food & Beverage, Retail, Telecom & Technology, Automobile, Infrastructure and Legal services.

Her core expertise straddles, strategy development and implementation; managing brand and corporate reputation; operational efficiencies and systems integration. In addition, she is a certified Executive Coach and has undertaken several coaching assignments along with providing counsel to senior C-Suite professionals.

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Co-Founder-CIO

Philip Anandaraj

Philip is a principal in the Cuerate™ Creative Strategy Solutions and Business Optimization areas. Besides a long and rugged career in concept creation, set-up and management, Philip is also extremely comfortable and successful at over-the-table negotiations, right up to G2B or G2G levels.
His entire education was absolved in Zurich and Geneva, Switzerland with a financial management specialization stint in Boston USA.

Philip has a 45-year working experience in over 90-plus countries and is multilingual and with an array of languages at his disposal, he is well-equipped to handle negotiations, contracts, management system processes, vetting of project timelines and execution.
Due to the nature of his business activities Philip has a rather large and active network of international professionals that interact with him on a customized-project-need-to-have basis.

His primary interests lie in management projects that require structured business optimization, turnarounds, reinventions and cross-border corporate associations, secondary interests lie in the areas of macro- and micro tourism, peripheral forms of socio-development, the development of micro-tourism projects with para-hospitality and aligned or integrated sectors.

One of his main strengths, based on his travel, work and hands-on experience is that his solutions are extremely creative and have often been considered pioneer breakthroughs. Contrary to apprehensions that pioneer efforts are based on experimental processes, Philip works with a rather intense thought-simulated scenario, that is then implemented in a practical sense through customized processes.
It is understood that all his solutions are positively functional and result oriented.

Philip Anandaraj Co-Founder-CIO
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Philip has accumulated decades of experience that allows him to provide a rather quick, precise, and pertinent overview of organizational fault lines. His ideas and opinions are accepted at face value for their useful advice.

A valuable asset is having over 45 years of experience working internationally in fields like general, financial, and human resource management. Philip’s areas of expertise include tertiary educational institutions, aviation, environmental issues, and specialized training programs.

He counsels you to be aware of the following:

Does a consultant's understanding of the formal procedures of a formally acknowledged and endorsed "system" constitute proof that they are "good"? No-Does a consultant's understanding of the established processes of a formally acknowledged and endorsed "system" constitute proof that they are "good"? No-

Most of the time, a word as straightforward as "rational thinking" can drastically alter the efficiency of your company. In any endeavour—personal or professional—common sense is the cornerstone or even the motherlode of all effective structures and procedures. Why not make your team more efficient by simply giving them the opportunity to succeed?

The only thing that resembles gold in terms of beauty, reflection, conduciveness, malleability, and ductility is the human spirit! Being so valuable, a well-cultivated team-spirit becomes a determining factor in deciding whether your company will be successful or not.

Any successful brand will reveal the truth that "common sense" is the foundation for future success if you dig deep enough. Let us assist you in bridging the river of success by seamlessly fusing your corporate strategies, business strategies, and creative design strengths.

Oh yes, and don't forget to include your team in the customized inner-development programs.

"Just give your team a chance to perform flawlessly!"

Your organization will enjoy the results, which include a growing market share, successful cost reduction, increased profits, and the creation of a highly effective data-literate, research and development component that will spearhead your business strategy.

Sonali Mongia Amla
[email protected]
+91-9811885102

Head - Business Development & Branding

Sonali Mongia Amla

Sonali Mongia Amla has almost 30 years of experience in business operations, corporate reputation & brand communications, with impeccable implementation skills. As Head - Business Development & Branding, she has specialised working with various Law Firms over the past 15 years, interacting in close proximity with senior management & partners. Sonali has worked on creating Partner’s business plans, and strategized smooth implementations, by introducing appropriate systems & processes within organizations. As Chairwoman, CII-IWN Delhi, within a year she scaled up the nascent organization from 40 members to over 100 members. Sonali institutionalized the organization, by introducing and streamlining policies that enhanced entire systems and processes. This has made CII-IWN a force to reckon with. Sonali is also a Certified Executive & Leadership Coach, having the experience of coaching senior leadership, across industries and countries.

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Sabiana Anandaraj

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Sonali Mongia Amla has almost 30 years of experience in business operations, corporate reputation & brand communications, with impeccable implementation skills.

As Head - Business Development & Branding, she has specialised working with various Law Firms over the past 15 years, interacting in close proximity with senior management & partners. Sonali has worked on creating Partner’s business plans, and strategized smooth implementations, by introducing appropriate systems & processes within organizations.

As Chairwoman, CII-IWN Delhi, within a year she scaled up the nascent organization from 40 members to over 100 members. Sonali institutionalized the organization, by introducing and streamlining policies that enhanced entire systems and processes. This has made CII-IWN a force to reckon with. Sonali is also a Certified Executive & Leadership Coach, having the experience of coaching senior leadership, across industries and countries.

Human Resources

Shivangi Datta

Shivangi is an accomplished result oriented Human Resources professional with a career spanning over 16 years. She has spent more than a decade with prestigious law firms, both new as well as established, in managing legal professionals and helping them manage their business and talent needs.

Shivangi has panache when it comes to recruiting the right talent that suits an organisation’s requirement and professional environment.

She specialises in analysing firms’ business & talent needs where she excels in creating and implementing programs, setting up customised and extremely effective teams for achieving the same.

Shivangi through her inter-personal skills, commands a very strong networking & talent management dexterity, specialising in competency based recruitment with one of the lowest professional attrition rates.

Shivangi Datta

[email protected]
+919930522044

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Philip has accumulated decades of experience that allows him to provide a rather quick, precise, and pertinent overview of organizational fault lines. His ideas and opinions are accepted at face value for their useful advice.

A valuable asset is having over 45 years of experience working internationally in fields like general, financial, and human resource management. Philip’s areas of expertise include tertiary educational institutions, aviation, environmental issues, and specialized training programs.

He counsels you to be aware of the following:

Does a consultant's understanding of the formal procedures of a formally acknowledged and endorsed "system" constitute proof that they are "good"? No-Does a consultant's understanding of the established processes of a formally acknowledged and endorsed "system" constitute proof that they are "good"? No-

Most of the time, a word as straightforward as "rational thinking" can drastically alter the efficiency of your company. In any endeavour—personal or professional—common sense is the cornerstone or even the motherlode of all effective structures and procedures. Why not make your team more efficient by simply giving them the opportunity to succeed?

The only thing that resembles gold in terms of beauty, reflection, conduciveness, malleability, and ductility is the human spirit! Being so valuable, a well-cultivated team-spirit becomes a determining factor in deciding whether your company will be successful or not.

Any successful brand will reveal the truth that "common sense" is the foundation for future success if you dig deep enough. Let us assist you in bridging the river of success by seamlessly fusing your corporate strategies, business strategies, and creative design strengths.

Oh yes, and don't forget to include your team in the customized inner-development programs.

"Just give your team a chance to perform flawlessly!"

Your organization will enjoy the results, which include a growing market share, successful cost reduction, increased profits, and the creation of a highly effective data-literate, research and development component that will spearhead your business strategy.

Khushboo Luthra
Khushboo Luthra
[email protected]
+91-9811706319

Head - Professional Services Management

Khushboo Luthra

Khushboo Luthra is a seasoned professional with nearly 15 years of experience in professional services management, practice development, and marketing communications in law firms and industry chambers. She holds an MBA in Marketing, an LL.B. from the University of Delhi, and completed the Chief Marketing Officer Program at IIM-Lucknow.
Khushboo's expertise includes niche marketing, personal branding, strategic communications, and digital integration. She excels in SEO and content marketing strategies, driving market presence and revenue growth. Her leadership in marketing automation and relationship management has fostered collaborative environments and enhanced client engagement.
With a strong background in practice development, Khushboo has successfully established market presence, nurtured key relationships, and built referral networks. Her ability to align marketing strategies with business objectives and leverage technology for optimization makes her a valuable asset to professional services organizations.
Khushboo has worked with notable organizations such as FICCI, CII, Amarchand & Mangaldas, Singhania & Partners, Fox & Mandal, and HSA Advocates.

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Khushboo Luthra

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Khushboo Luthra is a seasoned professional with nearly 15 years of experience in professional services management, practice development, and marketing communications in law firms and industry chambers. She holds an MBA in Marketing, an LL.B. from the University of Delhi, and completed the Chief Marketing Officer Program at IIM-Lucknow.
Khushboo's expertise includes niche marketing, personal branding, strategic communications, and digital integration. She excels in SEO and content marketing strategies, driving market presence and revenue growth. Her leadership in marketing automation and relationship management has fostered collaborative environments and enhanced client engagement.

Collaborations

There is a constant flux that exists between the needs of all our clients/customers and the work markets around us. Due to our rather unique position through what we do, we are at the hub of leadership staffing requirements and also are primarily the go-to organization for well-paying short-term consulting assignments for experts and mentors; but also have inroads to career enriching job opportunities with clients. Do send us your CV if you feel that there is an optimal role for you in any of our client projects that we regularly put out on most contact-platforms.

Cuerate™ was born out of the necessity to provide high-caliber individuals to organizations that were primarily in the legal industry.